Who is it for?

• Developers, freelancers, and agencies who need to move existing Bricks sites to Etch without recreating every block by hand.
• Teams with significant investment in content, media, templates, global classes, and custom fields who want to keep that work.
• Programmes standardising on Etch and needing a repeatable migration runbook instead of one-off hacks.
• Replatforming scenarios—rebrands, handovers, or switching the builder stack—where an estimable amount of work matters.

The plugin still helps on small demo sites, but the value is highest when the site looks like a real client build rather than a three-block playground.